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The Achilles Track Club sponsored a marathon in NYC and invited the NYC runners to sign up for the race. Most people are uncomfortable around people with disabilities. So we used a humorous approach to razz the able-bodied runners, since our Achilles track stars get to ride bikes and they always beat the crowd to the finish line.
I did this pro bono work with Kevin Cruickshank, copywriter. These are our concepts, and my art direction and design.
The Achilles Track Club sponsored a marathon in NYC and invited the NYC runners to sign up for the race. Most people are uncomfortable around people with disabilities. So we used a humorous approach to razz the able-bodied runners, since our Achilles track stars get to ride bikes and they always beat the crowd to the finish line.
I did this pro bono work with Kevin Cruickshank, copywriter. These are our concepts, and my art direction and design.