This campaign worked really hard for the Center for Child Protection. I was the art director, idea person and designer for the TV spot, magazine ads and outdoor boards. And it was a big success, vastly increasing their visibility in the Austin area.
This powerful TV spot helps people realize that an abused child won’t just speak freely about it. It would be great if they did, but it’s not likely to happen. That’s why you have to pay attention, learn the signs, and if you spot something, know what to do. More information is available at spotitstopit.org.
I was the idea person and art director behind this spot.
My cats truly hate taking a bath. When they’re all wet, I could swear they seem to be embarrassed. And that’s the inspiration for this campaign for Carolyn’s Mobile Cat Grooming. Their services were already named “Full Monty” and “Booty Call”, so I created some provocative imagery and put posters up all over Austin and San Antonio. Carolyn got a large increase in clientele. And, UT students asked for copies to hang in their dorm rooms, so this campaign is a big hit.
Alienware’s 25th anniversary campaign was fun to work on. I came up with this solution to have each headline tell you something amazing that has been happening for the entire 25 years. And my designs tie in with the general ad campaign for use across all online media and email.
The Achilles Track Club sponsored a marathon in NYC and invited the NYC runners to sign up for the race. Most people are uncomfortable around people with disabilities. So we used a humorous approach to razz the able-bodied runners, since our Achilles track stars get to ride bikes and they always beat the crowd to the finish line.
I did this pro bono work with Kevin Cruickshank, copywriter. These are our concepts, and my art direction and design.
Making TV commercials and video is my favorite. Here's my most recent work.
I have designed many catalogs for Dell including this one for Alienware. This work is being used globally for both print and online catalogs.
This is my concept for a new Bank One credit card with smart "chip" technology. Giving the card human attributes made this campaign friendly and approachable, which is much different from the usual credit card advertising.
I directed the design team to come up with the unusual shape and transparent design of the card, and the layouts/color palette/typography were my design.
I'm also a designer and a fine artist. Here are a few pieces that exemplify my style.
Starting with Killer Delicious, my homegrown homemade hot sauce. I have a passion for the chili peppers — they're almost too pretty to eat. Sometimes I feature them on canvas too.
Also, logos, type designs, sometimes I do the illustrations myself, posters and promos, and I painted some cows in the Austin Cow Parade.
Enjoy.
We needed to inject some energy into Dell’s big sale event: Black Friday in July. Hey, how about people dancing with their Dell, and maybe a cartwheel or two? I was the idea person, art director, and my team worked with me to design this full global campaign.
This shoot was the most fun ever. We had an all-day dance party and the end result was miles of great footage that we used across social media and email.